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More and
more, companies realize that their most precious
asset is their existing customer base.
Traditional marketing, focusing heavily on
gaining new customers through mass marketing
efforts, is evolving at a rapid pace. Marketers
are allocating more resources towards customer
loyalty and retention programs. Terms such as
Loyalty, Frequency, Retention and Relationship
Marketing are all used to define the same basic
marketing approach. The universal goal of
Customer Retention Program is to identify,
segment, grow and retain existing customers by
communicating and rewarding desired
behavior.
Loyality Solutions 
ppt
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